Southside Logo

Rebrand FAQ

New Southside Bank, logo

Southside’s rebranding and remodeling project has been making news all over Texas! We are thrilled to share the details of this exciting initiative with our customers to help answer any questions you might have.

Why is Southside rebranding?
Companies typically rebrand every 10–15 years to stay current and modern. It’s been a long time since we updated our look, and it’s very important to us that we continually evolve and put our best foot forward in the communities we serve.

Why does Southside have a new logo?
Our new logo was the result of extensive research, testing and feedback – from both customers and employees – all designed to strengthen the Southside experience. Through our new branding, we want to illustrate that we are an evolving bank that still values service with a hometown touch.

Why is Southside replacing green with blue?
Our mission was to create an updated brand for Southside that still celebrates who we have always been. One of the strongest ways to do that visually is through color. We know that our forest green has been associated with Southside for a long time, but we believe that our modern, new color palette will be just as well loved!

When will all Southside branches be remodeled?
We are excited to remodel all of our locations. To do this in a timely manner, we will remodel 5-6 locations at a time. We anticipate that all branches will be completely remodeled within several years. 

Has Southside been acquired by another bank? 
No, we have not been acquired by another bank. The rebranding effort is simply being done to modernize and update Southside Bank. The same friendly service and personal touches Southside is known for will remain unchanged.

Will I receive a new debit card or new checks displaying the rebranded logo?  
We want this transition to be as seamless as possible for our customers, so you should continue to use your current debit cards and checks. When it comes time to reorder or when your debit card reaches its expiration date, you will receive a new debit card and checks that reflect the new branding. 

Will the cost of my account increase because of this rebrand? 
The rebranding coincides with a new restructuring of our accounts. This restructuring will involve some costs increasing, some costs decreasing and some costs becoming obsolete. So, while the cost of your account may or may not change in the coming months, it is not due to any costs associated with the rebrand.